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Basic Marketing - A Managerial Approach: E. Jerome McCarthy, William D Perreault Jr.: 9780256068658: Amazon.com: Books
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Basic marketing: A managerial approach: McCarthy, E. Jerome: 9780256020489: Amazon.com: Books
4Ps Of Marketing Mix: The Best Guide To Show You How To Triumph - Heidi Cohen
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Basic Marketing: A Managerial Approach - Edmund Jerome McCarthy - Google Books
Es el termino creado por McCarthy en 1960 el cual se utiliza para englobar a sus cuatro componentes básicos: producto, precio, distribución y comunicación. - ppt descargar
COMUNICAÇÃO INTEGRADA: Os 4 "P's" do Marketing Mix são visão do passado
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